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Steinbach, "It's Truly Worth The Trip"


World’s Largest Roadside 1931 Rolls Royce

In a corner of Manitoba where the Trans-Canada Highway hums softly in the distance, lies a city where the road is more than just a path to somewhere else.


Steinbach, a charming municipality in southeastern Manitoba, has earned its place in the annals of automotive history as “The Automobile City,” a title that reflects its deep-rooted connection to the car industry and the warm, welcoming spirit of its community.


Steinbach's automotive legacy began long before the automatic revolution in the 1920's. In 1914, this small city made a mark by opening the first Ford dealership in all of Western Canada. This pioneering spirit set the tone for what would become a defining characteristic of the city. Fast forward to the 1950s, and Steinbach’s reputation as a hub for automobile enthusiasts was firmly established. Today, it continues to celebrate this heritage with pride and enthusiasm.


Upon arrival, visitors are greeted with a unique and inviting atmosphere. The city’s welcome is boldly announced on signage and embodied by the World’s Largest Roadside 1931 Rolls Royce, proudly displaying the words - Welcome to Steinbach, “It’s Worth The Trip.” This playful yet earnest declaration sets the stage for what one can expect when visiting Steinbach—a place where the joy of automobiles is interwoven with the essence of small-town charm.


The city’s automotive identity is not merely a nostalgic relic of the past but a vibrant, living tradition. Steinbach's streets, lined with classic and contemporary vehicles, tell the story of its enduring love for cars. The enthusiasm for automobiles permeates every corner of the city, from the meticulously preserved vintage models to the latest innovations in automotive technology. It’s a place where car lovers can find their tribe, whether they're admiring a meticulously restored 1931 Rolls Royce or participating in one of the city’s many events.


Yet, Steinbach is more than just a haven for automobile enthusiasts.



A stroll through the downtown core reveals a city rich in history and community spirit. The Millennium Clock Tower, an impressive landmark, stands as a testament to Steinbach’s commitment to preserving its heritage while looking towards the future. This clock tower is not only a striking feature of the cityscape but also a symbol of the community’s respect for tradition and progress.


Steinbach’s history is deeply intertwined with its Mennonite roots, dating back to the 1870s. This heritage is evident in the city's architecture, local businesses, and cultural events. The Mennonite influence is a source of pride for many residents and adds a unique dimension to Steinbach's character.


Visitors can explore this aspect of the city’s history through museums and historical sites that offer insights into the lives and contributions of the Mennonite community.


The sense of community in Steinbach is palpable. During a visit to the city, one can’t help but notice the friendliness of the locals. From the warm waves of passersby to the genuine “How Do You Do This Morning?” from shopkeepers, Steinbach exudes a welcoming atmosphere that makes it clear why so many people feel a deep connection to this place. It’s a city that embraces its visitors and makes them feel like part of the family, which is a rare and treasured quality in today’s fast-paced world.


For those with a passion for history, automobiles, or community, Steinbach offers a delightful blend of all three. Whether you’re an avid car enthusiast looking to immerse yourself in the city’s automotive culture, a history buff eager to learn about its Mennonite roots, or simply someone in search of a charming destination for a day trip, Steinbach is a city that delivers on all fronts.


Steinbach stands as a testament to the enduring appeal of small-town charm coupled with a deep-seated passion for automobiles and history. It’s a place where the past and present coexist harmoniously, where every corner of the city tells a story, and where visitors are welcomed with open arms.


So, if you find yourself yearning for a destination that combines automotive history, cultural richness, and a sense of community, look no further than Steinbach, Manitoba. As the city’s motto promises, “It’s Worth The Trip.”

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