Welcome to Wawa, Where The Goose Flies
Nestled along the Trans Canada Highway in Northern Ontario, Wawa stands as a unique waypoint for travellers on the Circle Tour Road Trip.
This small but vibrant community, located about halfway between Sault Ste. Marie and Thunder Bay, has emerged as a notable pit stop, thanks in no small part to its iconic 28-foot-tall Giant Goose Sculpture. For many, it’s the last Tim Hortons stop before heading further north, a fact that adds to its charm for tourists making the long trek.
Although Wawa’s name might sound like a relic of a bygone era, the community itself is relatively new in its current form. Originally the township of Michipicoten, Wawa was rebranded in 2007. This change marked a new chapter for the town, one that has been characterized by both significant challenges and a resilient spirit.
Historically, Wawa’s economy was driven by the iron and gold industry, anchored by the Helen Mine. However, the closure of the mine in 1998 was a major blow to the town. The impact was compounded in the 2000s with the decline of the forest industry, which further strained the community’s industrial backbone. These economic downturns led to a noticeable exodus of residents, as opportunities dwindled and people sought more stable prospects elsewhere.
Despite these setbacks, Wawa has managed to carve out a niche for itself as a welcoming stop for tourists. The town’s fortunes have been buoyed by its scenic beauty and its strategic location along one of Canada’s most traveled routes. The Tourist Information Centre, prominently located near the Giant Goose on Highway 17, serves as the gateway to the town’s charm. The Giant Goose, with its impressive wingspan and striking presence, is not just a quirky roadside attraction; it’s a symbol of Wawa’s enduring spirit.
The name Wawa, derived from the Ojibwe word for “wild goose” (Wewe), pays homage to the area’s Indigenous heritage. The Giant Goose sculpture, a local landmark, celebrates this connection while also serving as a beacon for travellers. It’s a testament to how the town has embraced its past while looking forward to the future.
During a recent visit, I had the opportunity to speak with some locals and tourists. One resident who I met downtown near the Town Hall shared a glimpse into the heart of Wawa. “Wawa is a place where you come and enjoy it, but it’s also a place where you meet lifelong friends,” he said. His words reflected a common sentiment among locals: despite the economic hardships and changes, the community’s spirit remains strong and welcoming.
This resilience is echoed in the town’s ongoing efforts to attract and engage visitors. The Tourist Information Centre, in addition to showcasing the Giant Goose, offers information about local attractions and activities. These efforts are crucial in drawing tourists like the family of four from Moose Jaw, Saskatchewan, who were on a summer road trip to Ottawa. The father, with a playful grin, remarked to me in our conversation, “Only in Canada would we build monuments to animals Canadians aren’t big fans of!" Of course he's also talking about the giant Moose in Moose Jaw, and the Goose in Wawa
The family’s light-hearted comment underscores a broader truth: while the Giant Goose might seem whimsical, it represents something more profound. It symbolizes the town’s determination to embrace its unique identity and turn its challenges into opportunities for connection and celebration.
Wawa is at a crossroads, much like the majestic bird it honours. With the right mix of vision and opportunity, the town is poised for a successful takeoff. Its future hinges on leveraging its unique attributes, like the Giant Goose, to attract more visitors and foster a thriving local economy. The community’s resilience, coupled with its natural beauty and strategic location, provides a solid foundation for growth.
In recent years, Wawa has taken steps to revitalize itself by promoting its natural attractions, such as nearby hiking trails, fishing spots, and scenic vistas. These efforts are designed to complement the town’s historical and cultural assets, creating a richer experience for visitors.
As Wawa continues to evolve, it remains a testament to the power of community spirit and adaptability. The challenges of the past have forged a strong and resilient community, ready to face the future with optimism.
Whether you’re stopping for a photo with the Giant Goose or exploring the town’s hidden gems, Wawa embodies a blend of history, resilience, and charm that makes it a memorable stop on any road trip.
So, the next time you find yourself on the Trans Canada Highway, take a moment to appreciate this small but significant community. After all, in Wawa, where the goose flies, there’s always a story worth sharing and a warm welcome waiting for you.
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